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The Origins of the Luggy, an Olli Ella icon

The Origins of the Luggy, an Olli Ella icon

Luggy baskets have rolled their way into your homes and hearts since their launch in 2015, but there’s a long history and process behind one of Olli Ella’s most iconic designs...

In 2015, Olli Ella co-founder, Olivia Brookman, designed the Luggy for her daughter, Nika, in hopes of giving her toddler a playful means to continue moving and harnessing her independence. Five years on, this little wheeled basket has found its way into the homes (and hearts) of children (and their grown-up counterparts!) all across the world. There are so many reasons why the Luggy has been so well-loved and continues to be to this day - here are just a few:


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