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Take a dive into Holdie™ World with Mermaids Isla and Marina Olli Ella

Take a dive into Holdie™ World with Mermaids Isla and Marina

Let’s head off on an adventure deep under the sea to a most magical underwater world where Holdie™ Mermaids Isla and Marina swim, play and enjoy their days! These adventure loving mermaids are sweet, pocket-sized, and ready to play! We can’t wait for you to meet them!!
Wonder Wagons | A world of adventure! 

Wonder Wagons | A world of adventure! 

Wonder Wagons are back, stronger than ever and ready for adventures big and small, indoors or out, rain, hail or shine! The Wonder Wagon is an iconic member of the Olli Ella family; with its 100% handwoven rattan body, nostalgic feel and sense of unbridled, old-fashioned fun, the Wonder Wagon is right at home as part of the Olli Ella Classics Collection. Not just another pretty Wagon, the Wonder Wagon is built to pull, push, haul and cart on repeat because we know just how much little folk love to go, go go!
Our Beloved Mother Earth

Our Beloved Mother Earth

Earth day is celebrated yearly on April 22nd and on this day (as well as all others) we remind ourselves how each of us can contribute to preserving our precious planet and keeping it safe and healthy for the generations to come. There are so many ways to show gratitude to our planet and often the simplicity is forgotten.

We are committed to creating a positive impact for our planet and are mindfully working to minimise our environmental effect. The planet sustains our business and we aim to ensure we sustain her in return!
WARES | Why we love them and why you will too!

WARES | Why we love them and why you will too!

WARES by Olli Ella are the love child of our Co-founder Chloe, dreamt up and bought to life just over three years ago, they have since become a wardrobe staple for women the world over. WARES are designed with endless versatility, practicality and forever in mind.


There's a lot to love about WARES (most are breastfeeding and maternity friendly!!); read on to discover more about our comfy, effortless, and timeless WARES apparel range. We love it and hope you do too!

Easter Baskets that keep on giving! Our top 10 Baskets for Easter and beyond

Easter Baskets that keep on giving! Our top 10 Baskets for Easter and beyond

The key to any successful Easter hunt is all in the Basket! Luckily, we’ve handpicked the best ones for the ever-important Easter egg hunt and for use long after the choccie eggs are gone! Baskets are mighty handy and perfect for everything from chocolate collecting (and stashing!) right through adventures, veggie hauling, and much more! Discover our top ten Basket picks for Easter and everyday fun!
Everlasting love | How to care for your Rattan Classics

Everlasting love | How to care for your Rattan Classics

 Our 100% natural rattan products, including our Classic Collection, are designed, and made by artisan's hands with forever in mind.

You can follow a few helpful hints to ensure your rattan stays in tip-top shape for many years to come. Over the past 11 years, we have learnt a lot about rattan, what it likes and doesn't like and how best to care for it to ensure it lasts for generations!  
Easter Basket round up!

Easter Basket round up!

Let's be honest; the key to any successful Easter haul is all in the Basket. With Easter just around the corner, we've handpicked the best Baskets for this very important job. There are Baskets for everyone from tiny Easter enthusiasts right through to the adults, so no choccie egg gets left behind come Easter morning. For a not so sugary treat, we've got fluffy, snuggly Cozy Dinkum Basket fillers too!!
Meet the Cozy Dinkums!

Meet the Cozy Dinkums!

Introducing our four new Cozy, cuddlesome, collectible friends. There’s Bunny Moppet, Lamby Pip, Teddy Mini & Mousy Pickle! Soft, velvety Cozy Dinkums made for snuggles and play.
Basket Hacks To Make Life Easier!

Basket Hacks To Make Life Easier!

Sure, we love having a tidy home but what we love even more is a good shortcut! We’re sharing a few of our fave basket hacks that are sure to make you look organised even when you're not! Read on to unlock the secret stashing powers of our handy baskets.
Meet the Dozy Dinkums

Meet the Dozy Dinkums

We’ve all been waiting such a long time dreaming up these babies, and now they are almost here… the Dozy Dinkums - Pip, Pickle, Mini and Moppet.
Meet the Holdie Folk Fairies, Magical Creatures & Luvya Bags

Meet the Holdie Folk Fairies, Magical Creatures & Luvya Bags

We are absolutely thrilled to share with you the newest members of Holdie World! We cannot wait to see your little ones bring the magical adventures of these new Holdie Fairies and Magical Creatures to life. And that’s not all! We’re also welcoming a new basket to the family. Meet our new heart-shaped beauty, the Luvya Bag.
Play it forward with our first ever collaboration with Rose & Rex + Experience Camps

Play it forward with our first ever collaboration with Rose & Rex + Experience Camps

We are absolutely thrilled to share our first ever collaboration! We’ve teamed up with imaginative play specialists, Rose and Rex, to welcome the two newest members of our basket family: Lemon Luggy and Lemon Mini Chari. Say hello to the loveliest, lemoniest baskets you ever did see.  
Changing Basket Guide

Changing Basket Guide

Here at Olli Ella we’re often asked about the differences between our much loved Changing Baskets, so we’ve rounded up the details!
underWARES | Effortless, neutral and easy-care Organic Cotton underwear for bump, breastfeeding and beyond

underWARES | Effortless, neutral and easy-care Organic Cotton underwear for bump, breastfeeding and beyond

We welcome underWARES by Olli Ella - our debut intimates collection. Born from the desire to create charming maternity underwear that supports women from bump to breastfeeding and beyond.
Meet Holdie Folk Farmers!

Meet Holdie Folk Farmers!

Welcome to the Holdie Folk Farm - home to Farmers (and best friends) Poppy and Forest
WARES | The Arroyo Collection

WARES | The Arroyo Collection

When you are comfortable in your skin, when you are surrounded by those who...
Meet the Dinkum Dolls!

Meet the Dinkum Dolls!

And here they are, the Dinkum Dolls! Full of love and wonder, children can...
WARES | For Small Folk

WARES | For Small Folk

Remember when you were little and you had that one favourite outfit you would...
WARES | Introducing the Morning Collection

WARES | Introducing the Morning Collection

The Morning Collection is here. With cool, fresh hues intermixed with earthy...
Meet the Holdie Folk

Meet the Holdie Folk

Woohoo the Holdie Folk are here! Get to know the inhabitants of Holdie Land, and...
Campaigns | WARES by Olli Ella

Campaigns | WARES by Olli Ella

Last week, we introduced a new addition to the Olli Ella family! WARES...
BTS | WARES by Olli Ella

BTS | WARES by Olli Ella

This week, we introduced you all to our very first apparel collection...
Baskets, baskets, baskets!

Baskets, baskets, baskets!

They’re here! We are so excited to introduce some brand new baskets...
Say hello to our new hues!

Say hello to our new hues!

We are so excited to introduce a new, vintage-inspired colour palette...
Holdie Furniture is here!

Holdie Furniture is here!

Spruce up your Holdie House with this collection of minimalist timber...
Do you Play'n Pack?

Do you Play'n Pack?

Introducing the Play'n Pack! A bag full of travel fun for little adventurers...
Introducing the See-Ya Suitcase!

Introducing the See-Ya Suitcase!

Introducing Olli Ella’s new collection of kid-sized luggage. The See-Ya...
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